Oh My Achey-Breaky Heart-y-hide.

When Erich Segal wrote the words “Love means never having to say you’re sorry.” in his best selling book Love Story, one thing was abundantly clear. Segal didn’t have a dog.

If you live with a dog, you know that “Sorry” makes up a large portion of your conversation with them. I spend an extraordinarily ridiculous amount of time  apologizing to my dogs.

“I’m sorry, it’s pouring down rain, we can’t take a walk right now.”
“I’m sorry, I can’t give you any of this, it has onions/raisins in it.”
“I’m sorry, but you have to stay home.”
“I’m sorry, but I’m not giving you a sixth biscuit.”
“I’m sorry the cabinet door hit you in the face, you should back up a little.”
“I’m sorry I tripped over you, are you OK?”
“I’m sorry I accidentally kicked you. Really. I’m so sorry!”
“I’m sorry, but we are out of treats.”
“I’m sorry, but that’s all we have for dinner tonight.”
“I’m sorry, but you have to stay out of the kitchen while I mop the floor.”
“I’m sorry, but I cannot find your favorite ball.”
“I’m sorry, but I have to take that away from you before you get hurt.”
“I’m sorry, but I’m not sharing my sandwich.”

The list goes on and on.

This week, we reached a whole new level of sorry, and honestly, I don’t know how to make this one OK. For the past two months, we’ve been trying to get Rocket Boy his favorite treats, but we haven’t been able to find it in the stores. I finally called the manufacturer to ask if they were having distribution problems, and was told that they have

                                                      DISCONTINUED THE ITEM.

NOOOOO!!!!    O.M.G.  WHY, Purina, WHYYYYYYY?
Clearly, Purina does not know that they have just ruined our peaceful existence.

If the truth be told, I should be whipped for being a faithful customer of Purina’s Busy HeartyHide. Whipped because I was on the front lines of reporting about Purina’s Waggin Train Chicken Jerky treats being responsible for the sickness and death of dogs. You can read about that mess here: Chicken Jerky is killing dogs.  I protested along with a lot of other people about their refusal to take responsibility, or even to just recall the damn treats…but secretly, I still continued to buy the HeartyHides, (which were not made or sourced in China.)… because

rocketface                                                                                 This face.

Rocket Boy is nuts about these things. (As was Troll before him, when they were called Chew Eez), It is like crack. There is a whole procedure in place at our house. Rocket Boy and Waldo each get a HeartyHide. Waldo lies down with his and waits. Rocket licks one side of his, then flips it over and licks the other side. When he is finished, Waldo puts his untouched treat in front of Rocket and trades it for Rocket’s licked one. Rinse/repeat. Rocket Boy seldom eats a HeartyHide, he just wants to lick them. He wants to lick ALL of them.

But now, that’s all over. Life as Rocket Boy has known it has changed forever.  How am I supposed to explain that to the little guy? How do I make him understand that Purina is not making HeartyHides any more?  I can’t, he just doesn’t get it. He has eight years of HeartyHide crack addiction under his (figurative) belt, and now Purina just expects him to go cold turkey.

Speed Star 1.1530324  00

“Whatchoo mean der’s no more?”

I saved more than 100 empty boxes so we could take a photo of RB with them and plead our case for coupons from Purina….but I never got around to it. Tonight I stacked them all up and took a photo of Rocket Boy with them with a different aim in mind: to ask Purina how I’m supposed to explain this latest corporate decision to our boy.

He is heartbroken.

He is broken Heart-y-Hide.

They said they’ve been discontinued because of waning sales. Really? Well, you can’t blame me for any of that. I have obviously done my part. And if that’s the case, then why did I make twenty five phone calls to stores around the city today before I was able to find the last 3 boxes in the Greater Cleveland/Greater Akron area? Somebody besides me is buying them. Today, a $3.00 box is trending at $28. a box on ebay, and $15 on amazon, which indicates demand.

I wonder what’s really going on.

Speed Star 1.1536320  00
The last 3 boxes of Purina Busy HeartyHide in the Greater Cleveland/Greater Akron area, ever. And it’s not even his flavor.


We are always looking for coupons for certain items we purchase for the dogs on a regular basis. If you have Rachael Ray Nutrish coupons,  or Cesar coupons that  you will not be using, please save them for us. Contact me if you have some to send. And if you come across an errant box of Purina Busy HeartyHides in your store, for God’s sake, send them to us!

I also have a wishlist of items that we just can’t afford, but that would make life a whole lot easier.

Things we need Up on the Woof

About yelodoggie

Ariel C. Wulff is an author, artist and animal advocate. They have been involved in pet rescue for over twenty-five years. They have written two books about their true-life adventures living with an ever-changing house full of pets: Born Without a Tail, and Circling the Waggins, and a guide to animal advocacy using the Internet as a tool: How to Change the World in 30 Seconds". Wulff also wrote a pet column and book review column for the Examiner, and was a contributing editor for AnimalsVote.org. They attribute their love of animals to having been raised by Wulffs.
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14 Responses to Oh My Achey-Breaky Heart-y-hide.

  1. kathyg92256 says:

    I have checked with my local Petsmart & Petco; they don’t have. But I have added your wish list to my Amazon wish list. I love your blog!


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  13. phiphtie says:

    I know that this is old, but I wish they made these still too. I thought maybe this was just a dream, so I’ve periodically checked throughout the past 3-4 years to confirm that it’s true. Anyway, Purina makes the Busy Rollhide bones that use the same basted rawhide used on the Heartyhide strips, but with a filling inside that my dog loves. There’s nothing out there that I can find that’s made like the Heartyhides, nothing… But these use the same ingredients on the outside and your dogs would at least like that part.

    Liked by 1 person

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